Need-to-Know Financial Information Made Simple

Customer lifetime value is a powerful metric. In general, the higher your customer lifetime value and the more customers you have, the more revenue you can expect to make from your business. In turn, this can lead to increased profit. So, it is helpful to know how to increase customer lifetime value.

This post discusses the importance of customer lifetime value, how to calculate customer lifetime value, and, ultimately, how to increase customer lifetime value.

What is Customer Lifetime Value?

Customer lifetime value is the total amount of revenue a business expects to earn from a single average customer, over the entire business relationship. What makes this metric so powerful is that it is predictive: it estimates future revenue, which helps inform current business plans.

In this blog we use revenue, but profit is another way to consider customer lifetime value. Revenue is the total amount of money a customer or customers brings into the company, without considering expenses. Profit is the amount of money a company makes per customer or customers, when expenses are subtracted. When looking to increase customer lifetime profit, one can consider how to lower business expenses in addition to increasing customer retention. We do not go into that aspect of customer lifetime profit in this post.

How to Calculate Customer Lifetime Value

There are multiple formulas one can use for how to calculate customer lifetime value. They vary in complexity, with some models incorporating discounts, fluctuating costs, or customer trends. The more long-term customer data you have, the more detailed your calculation can be. A high-level equation to calculate customer lifetime value (CLV) is as follows:

CLV= Average Customer Revenue x Retention Period

In this simple equation, retention period stands for the total time period in which the average customer remains a customer. To obtain a more accurate, detailed customer revenue, you might create a predictive model. Such a model may predict the average customer to bring in $5,000 of revenue in year one, but perhaps this customer is commonly upsold to $10,000 revenue in year two. Historical customer data allows such complexities to be incorporated into the customer lifetime value formula.

The Importance of Customer Lifetime Value

When running a business, it can be easy to focus on acquiring new customers. While closing new deals is important for revenue, so is maintaining existing customers. In other words, if business A has less customers than business B but business A’s customer lifetime value is much higher, business A could make more revenue. At the same time, it is often easier to upsell current customers by expanding their selected products or services than it is to acquire new customers. A customer who already has a relationship with a company is more likely to buy more products or services than someone who would be a new customer. In an ideal world, a business focuses on both customer acquisition and retention.

So, a higher customer lifetime value can pay off exceptionally well for a business. The next logical question is, how to increase customer lifetime value?

How to Increase Customer Lifetime Value

Overall, there are two aspects to increasing customer lifetime value. The first principle is to not lose customers. This means employing strategies to increase retention. The second is to increase the revenue that each existing customer brings in– or increasing customers’ products and services.

While exact strategies to increase customer lifetime value vary by industry and company, below are some general guidelines to follow.

Create a Content Stream

In the digital age, creating content consistently no longer just sets you apart– it is required to maintain a strong business presence. A solid content pipeline increases company authority, causing current and future customers to trust you. A customer who trusts you is vastly more likely to expand services or, at the very least, not change loyalty to a different company. Consistently posting new content also keeps your company top of mind for current customers, increasing the likelihood of expanding products or services.

Creating content that stands up to the test of time also gives value to your customers between sales. When creating content, focus on holding attention by delivering high-value, educational tips and insights. When customers see the free value you deliver, they are likely to believe in your product and purchase your services. So, where to post this content? Depending on the industry, Instagram, LinkedIn, and blog posts are all viable platforms.

Email Marketing

Like creating a content stream, email marketing is a great way to remain top of mind for customers. Unlike publicly available content, emails carry a personal touch, as they arrive directly to customers’ inboxes. This gives you a chance to deepen customer relationships, expanding trust and brand loyalty. Company news, educational content, and stories are all great content pillars to focus on in emails.

Gather Customer Feedback

Running quick, easy surveys helps your customers remain engaged online while giving you direct insight into their preferences. For example, run polls on Instagram around which type of content they prefer, what they want to hear more of, or even which product they like best. Then implement this feedback into your offerings. For example, if they love a certain feature in your software, see if you can expand upon it or focus on promoting it.

Focus on Customer Service

Give customers as much support after they invest in your offerings as when trying to make the original sale. Could you expand your customer service team? Increase response time online? Inadequate customer service is a quick way to lose customers to a competitor. Today, users expect a fast online response time to any issues.

Improve Customer Lifetime Value: Business Growth

While these strategies are not always easy to implement, focusing on customer retention is essential to business growth. The more customers you have, the more stable your business is. In addition, happy customers are likely to spread the word about your business– giving you another customer acquisition stream.

Have questions about these strategies, or are wondering what makes the most sense for your business? We are happy to have a conversation. Simply reach out. 

What is a finder’s fee? When used correctly, finder’s fees benefit all parties involved. Often, without an intermediary earning a finder’s fee, a transaction between two parties would not occur. This post explains what a finder’s fee is, how it works, and includes a finder’s fee agreement sample.

Finder’s Fee Meaning

A finder’s fee, also known as a “referral fee” is a way for one party to compensate another for a referral. The earner of the fee, or “finder,” typically provides an introduction of two parties (often a buyer and a seller) who did not previously know each other. Because the introduction is potentially valuable to at least one party, one or both of the parties are willing to pay a fee for the introduction. Hence the term Finder’s Fee.

Most finders’ fees are contingent upon some event or transaction actually occurring. In other words, the finder is not compensated until/unless the parties find the introduction valuable and complete a transaction. Upon the official transaction, the finder earns the fee.

Finder’s Fee Agreement

While it is possible that a finder could have a verbal arrangement with another party, they are usually documented in a written contract. For example, if you have a friend who would like to sell his mint condition 1972 Chevrolet Corvette, he might agree to give you a $5,000 finders fee if you bring him a qualified buyer and the transaction closes. A transaction like this might be a handshake agreement and there is no need for a written contract. On the other hand, if your neighbor wants to sell his $100 million company, and you know a potential buyer, finalizing the terms of your engagement in a written contract is an important step in the process.

Who Pays the Finders Fee? The Buyer or the Seller?

Either one! The Finder typically enters into a contract (“Finders Fee Agreement”) with either the buyer or the seller. In rare cases, the Finder might enter into a contract with both the buyer and the seller.

What Is Included in A finder’s Fee Contract?

Please see the sample Finder’s Fee agreement at the end of this post. A finder’s fee contract includes key provisions including but not limited to:

            Names of all parties involved

            Length of the contract

            What services are being provided and what has to occur for the fee to be earned

            Confidentiality and non-circumvention

            How is the fee calculated and paid

How are Finders Fees Calculated

Finders Fees are negotiated between the parties in the agreement. The fee is generally aligned with the value of the introduction and the value of the transaction. When selling a business, the Finder’s Fee is frequently based on the Lehman Formula. See the example below for a Fee Agreement that utilizes the Lehman Formula.

Does Private Equity Pay Finders Fees

Yes! Private equity firms regularly enter into buyer paid fee agreements that are are paid upon a successful transaction closing.

Finder’s Fee Agreement Sample

Note: This is an example of a Finder’s Fee, and it is not intended for your use. 1719 Partners is not providing legal advice. This sample agreement uses a Lehman formula.

This Fee Agreement (“Agreement”), dated as of [insert date here], sets forth the terms and conditions upon which [insert finder name or legal entity here] (“Finder”) shall act as non-exclusive finder for [insert buyer or client name here](“Client”) and/or its assigns for two (2) years from the date hereof (“Term”).  In such capacity, Finder shall introduce representatives of the Client to the owners and senior executive officers of [insert target company name here] (“Target”)and shall obtain and provide information regarding the business affairs and prospects of Target, including detailed financial statements and any other information reasonably requested by the Client, in connection with any due diligence investigation Client may undertake (the “Services”).

Client hereby engages and agrees to cause Finder to be compensated if Finder’s introduction to Target during the Term results in Client purchasing 25% or more of the capital stock of Target, or all or substantially all of the assets of such candidate, within 24 months of the date Finder introduced such qualified investment candidate to Client (a “Transaction”).

In consideration of Finder’s provision of the Services, if a Transaction is consummated, a finder’s fee (the “Fee”) shall be paid, or caused to be paid, by Client to Finder on the day of the closing of the Transaction, such Fee to be based on the Purchase Price (as defined below) paid by Client in connection with the Transaction. Such fee shall be computed as follows:

5% of the first $1,000,000 of the Purchase Price, plus

4% of the next $1,000,000 of the Purchase Price, plus

3% of the next $1,000,000 of the Purchase Price, plus

2% of the next $1,000,000 of the Purchase Price, plus

1% of the balance of the Purchase Price.

The “Purchase Price” is defined as the aggregate consideration (whether in the form of cash, assumed debt or other non-contingent or non-deferred contribution of value) paid by Client to acquire its equity, debt or other interest in Target. In the event that any portion of the consideration paid by Client to acquire its equity, debt or other interest in Target is contingent or deferred, such consideration will be included in the Purchase Price.

For purposes of this Agreement, the term “qualified investment” shall mean an investment (i) in which Client or its affiliates obtains control of a corporation, limited liability company, partnership or other entity over which it did not have previously have control; and (ii) with respect to which Client has made no contacts with any parties related to such investment, has taken no steps to consider or pursue, has not learned of through any source other than Finder, and about which Client has no information. For purposes hereof, “control” of an entity shall mean the ownership of more than 25% of the equity securities of such entity, or the power to direct or cause the direction of the management and policies of such entity. In the event that Finder discloses to Client the name and address of Target that Client determines is not a qualified investment candidate, or if Client is already aware of Target, Client shall so notify Finder within five (5) business days of such introduction.

During the Term, the relation between Finder and Client is that of unaffiliated third parties. Finder and its officers, directors, employees and agents shall, under no circumstances, be deemed agents, employees, partners or representatives of Client.

Each party shall bear its own costs and expenses incurred in connection with the undertakings contemplated by this Agreement.

This Agreement shall be construed under the laws in the State of [insert state here].

This Agreement may be signed in counterparts, each of which shall be an original, but all of which together shall constitute one agreement.

IN WITNESS WHEREOF, the undersigned have executed this agreement on the day and year first above written.

Client:                                                                    Finder:

What is a Finder’s Fee: In Short

In summary, a finder’s fee is a way to reward an intermediary for linking together two parties who otherwise likely would not have met. It incentivizes the “finder” to forge rewarding connections, as the finder is not compensated until the deal closes. If you have any questions on how finder’s fees work in private equity, 1719 Partners is happy to answer them. Simply contact us here.

Most business owners have a good grasp on their internal financial statements and ask their outside accountant to prepare the company tax returns. As a result, most business owners are less familiar with the nuances of their tax return, and may not be aware that the information in the tax return might be different than their internal financial statements.

A business owner recently asked me, “Why do you need to meet with my accountant and review the tax returns?” It’s a good question. Why review both the financial statements and the tax returns? Isn’t this a duplication of effort? 

The answer is that the reconciliation between the two is a material aspect of due diligence. Tax returns are often more reliable than internal financial statements. They are prepared with an eye towards being audited by the IRS instead of just for internal use. The exercise sometimes brings to light useful information.

In addition, tax regulations and accounting regulations often differ on certain aspects. For example, the tax return may use accelerated depreciation whereas the financial statements may use a straight line depreciation method. This will create a book/tax difference. Also, many business owners are not accounting experts and might not fully understand the differences between the two statements.

 

I’ll give you a recent example:

During negotiations, the owner of a business said his salary was $150,000 and that he wanted to continue that going forward as an employee of Newco. This made sense to us and we agreed. We entered into a letter of intent based upon the company’s income statements which we assumed included the $150,000 salary. But what we learned after reviewing the tax returns was that the owner’s $150,000 salary was in fact a distribution and as a result, the $150,000 cost was not included in the income statements. So our understanding of the cash flow of this business was overstated by $150,000. Said another way, the $150,000 salary lowers EBITDA by $150,000. Using a 5X multiple, this equates to $750,000 of enterprise value. Not a small number. The owner wasn’t intentionally trying to mislead us, but without digging in and comparing the income statements to the tax returns this may have slipped through.

 

1719 Partners is an experienced buyer and understands the importance of thorough due diligence. If you are interested in selling your business and want to better understand the diligence process, or if you are a management team seeking to purchase a business, please contact us. We would be happy to share our thoughts with you.

If you are considering selling your company, it is important to know an earnout is an option. An earnout can be the bridge between your asking price and what the buyer is willing to pay, allowing you both to accomplish your goals. Understanding how an earnout works allows you, as the seller, to consider all your options. 

This guide explains what an earnout is, when it is used, how it is structured, and common pitfalls. 

What Is an Earnout?

An earnout allows both buyer and seller to settle on a purchase price. In short, an earnout divides up the total purchase price into an immediate payment and a deferred payment. For example, if the seller believes his company to be worth $120 million and the buyer thinks its value is $90 million, an earnout can cover the difference. In this case, the buyer would pay $90 million upfront and structure an earnout for the remaining $30 million. 

An earnout is also contingent upon the performance of the newly purchased company. In other words, there are strings attached. This motivates the seller to increase company performance post acquisition, which reduces the risk on the buyer. Company performance is objectively measured by key metrics that both parties determine beforehand. For example, these metrics can look like meeting a certain revenue or EBITDA margin, or retaining key customers. 

Earnouts in M&A: When Are They Used?

There are many situations where using an earnout makes sense. For example, perhaps the seller has just acquired a big customer or launched a marketing campaign, and expects the business to exceed past performance. The seller believes the purchase price should reflect this advantage, while the buyer is skeptical. After all, from the buyer’s perspective, his or her concerns are valid: what if the big customer falls through, or the marketing initiative fails? 

With an earnout, the seller receives down-the-road payments when the business does, in fact, meet expected performance goals. If the business does not, then the buyer does not have to make the corresponding payment to the seller. Below are some specific situations where an earnout makes sense. 

Bridge a Valuation Gap

If the buyer and seller want to work together but do not see eye to eye on the purchase price, an earnout allows them to move past this hurdle. Another common way to bridge a valuation gap is using a seller note. However, a seller note is not contingent on company performance. While a seller note is nice because it gives the seller guaranteed later payouts, it does not allow the payments to increase based on company performance. Effectively, the payment cap is lower. This may be undesirable if the seller believes his or her company will perform highly in the near future. 

Improve Ownership Transition

Passing the baton is not without risk. To reduce risk of company harm during the ownership transition, the buyer may want to include an earnout. This works because a later earnout payment motivates the seller to set up the company for continued success. In other words, the seller is financially motivated to see the company continue to perform, rather than simply wanting to “get paid and get out.” When the buyer and seller’s interests are aligned in this way, the company has more support to succeed. 

Sell to the Right Buyer

Sellers often want to hand the business off to someone who will continue the business legacy. If the seller finds a buyer with a shared vision for the company, but the parties do not agree on purchase price, this can be disappointing. An earnout allows the seller to “have their cake and eat it too”— not having to sacrifice either purchase price or the ideal buyer. 

If you are struggling to find a buyer who sees eye to eye on your business legacy and also has the capital to help you reach your goals, check out 1719 Partners. Our legacy is supporting your legacy. 

Sell at the Right Time

There are many reasons why it may be the right time for the owner to sell. Maybe he or she is facing health obstacles or burnout, or it is time for retirement. Without an earnout, the seller would have to decide between selling immediately, and receiving a lower purchase price, or waiting a few years until the purchase price can reflect company growth. In fast-growing or newer companies, this issue is extra relevant. An earnout allows the seller to sell at the right time without sacrificing on future business gains. 

Earnout Structures

There are many ways to structure an earnout. Earnouts should have a defined term, typically lasting one to three years. In addition to the term, performance metrics are also clearly defined. This reduces confusion between the buyer and seller. For example, the chosen metrics may be related to revenue, EBITDA, or customer retention. 

Earnouts are also structured through percentages. For example, an earnout might be a percentage of revenue, revenue associated with key customers, or profits or EBITDA. 

Earnout Calculation Examples

Exact earnout payouts are calculated based on the terms. In addition to the percentages mentioned above, earnouts have more detailed terms as well. These specific details limit the earnout’s maximum payments. For example, an earnout might have a lifetime cap of $1 million. This means throughout the earnout’s entire term the payments cannot exceed $1 million. Another structure might be 10% of revenue annually if the agreed-upon metrics are met that year, as well as a yearly maximum payout of $500,000, and a lifetime maximum of $1.5 million. This earnout may also end in four years. In addition, if metrics are not met one year, that year’s payment could be $0. 

Common Pitfalls

As with any legal agreement, there are potential problems. In general, pitfalls are caused by nonspecific terms. Vague terms can look like an open-ended time horizon, no annual or lifetime payment caps, and more. 

Typically, earnouts include a dispute resolution section. This provides instructions for handling disagreements, such as deferring to a third-party accountant or auditor.

Considering an Earnout? 

Are you wondering if an earnout makes sense for you and your company? 1719 Partners has helped structure many successful transactions. We have seen earnouts play a crucial role in meeting both the buyer and seller’s goals. We understand that selling a business is a very personal process and situations can vary widely. 

If you are considering a sale or have general questions about earnouts, don’t hesitate to reach out

Entering into a letter of intent to buy a business is typically the first formal step in the process of buying or selling a company. Understanding a letter of intent, how it works, and what it includes is especially important if you are a first-time buyer or seller. This post will discuss several aspects of a letter of intent to buy a business, including why an LOI is helpful, key components of a letter of intent, and a few common pitfalls. 

What Is a Letter of Intent?

A letter of intent to buy a business (“LOI”) is a legal document that buyers and sellers commonly voluntarily execute when they reach an agreement to purchase/sell a company.  An executed letter of intent to purchase a business does not mean the transaction has “closed” but rather that the transaction process is “starting” and heading toward a closing.   

In other words, the LOI serves as the bridge between a handshake-level interest and a definitive purchase agreement. For many first-time sellers, this is the moment when casual conversations turn into a formal process.  

Why Is a Letter of Intent to Buy a Business Helpful?

A well-crafted LOI is a roadmap for all participants to get from “let’s do this” to a closing.  The due diligence process and legal documentation can be stressful, especially for participants who are unfamiliar with them.  The letter of intent helps outline the diligence process, key legal terms, transaction details, and other important components to ensure that all parties are on the same page and to minimize surprises.   

A letter of intent to purchase a business does not need to be a 15-page mini purchase agreement, but at the same time, the LOI is unlikely clearly define the transaction if it is only a page or two and is silent on important topics.  An appropriately drafted letter of intent is typically around four or five pages. 

Think of it as a roadmap: the clearer and more specific it is, the easier the journey will be for both buyer and seller. 

What Are the Key Components of a Letter of Intent to Buy a Business?

Confidentiality

Business owners are often very concerned about confidentiality and the reaction of customers and employees. LOIs usually reference that the terms of the transaction and the discussions themselves are confidential. There is also usually a severalyear tail on the confidentiality period.

Exclusivity

Buyers will have to expend significant resources on conducting due diligence, preparing legal documents, and so on. As such, buyers commonly require exclusivity to invest this time, effort, and money in a transaction.   Exclusivity typically means that the seller, once they have signed a letter of intent to sell their business, will not entertain offers or speak to other potential suitors while the existing letter of intent is in placeExclusivity typically lasts between 90 and 120 days. 

Timeline

The LOI typically includes a schedule outlining the timeline between the execution of the LOI and closing, as well as a timetable for achieving major milestones or hurdles, such as securing debt financing. 

Transaction Terms

The LOI contains all key transaction details and financial terms, including but not limited to: 

  • Valuation and Structure
  • Asset vs. Stock Purchase
  • Real Estate
  • Key Employee Agreements
  • Non-Compete Terms
  • Escrow
  • Any Excluded Assets
  • Etc.

The letter of intent might also address other topics, such as representations and warranties, indemnification limits, and the indemnification period. While these topics will be negotiated and finalized in the actual asset purchase agreement or stock purchase agreement, it is helpful to have some consensus on major deal points in the letter of intent. This is so that the legal documentation process goes more smoothly. 

Binding Vs. Non-Binding Letters of Intent to Purchase a Business

Most LOIs to purchase a business have some provisions that are binding and others that are not. For example, exclusivity and confidentiality are typically binding, meaning that both parties are obligated to fulfill these commitments. Other provisions – such as the target closing date – are usually non-binding. 

Fees and Expenses

Most LOIs include a discussion of which parties are responsible for paying transaction fees and expenses. This is particularly relevant in cases where a transaction fails to close for any reason. It is most common for buyers and sellers to each pay their own expenses; however, there are situations where certain parties may agree to cover specific aspects of the deal costs. For example, perhaps the buyer will pay the investment banking fees earned at closing. 

Who Signs a Letter of Intent to Purchase a Business?

Both the buyer and the seller, as legal entities, execute the letter of intent to purchase a business. In many cases, especially with smaller private companies, the shareholders of the selling business may also sign as individuals. This is because they may agree to specific key provisions – such as a non-compete agreement – on an individual, personal basis. 

What Are Common Pitfalls in a Letter of Intent?

Open-Ended Exclusivity

A LOI must have a termination date that expires at whichever comes earlier: (a) the transaction closing, or (b) a specified date.  Failure to include a termination provision can result in a seller being locked in indefinitely. 

Vague Key Terms

Key transaction details, such as valuation, the amortization schedule on a seller’s note, or how the earnout is defined and calculated, need to be clearly described and defined in the letter of intent.  A letter of intent to buy a business that includes a provision stating “final purchase price will be determined at closing” is problematic. 

Summary

A letter of intent to buy a business is a detailed roadmap that ensures all parties are on the same page as they head toward successful due diligence, legal documentation, and closing. It creates structure and trust, while minimizing surprises that could derail a transaction. 

At 1719 Partners, we’ve helped business owners navigate this process many times. Whether you are preparing to sell your company or evaluating a potential acquisition, the right LOI sets the tone for the deal. 

Thinking About Buying or Selling a Business?

A well-written letter of intent protects your interests and drives your transaction toward a successful close. At 1719 Partners, we have ample experience structuring letters of intent— if you have questions or would like advice on yours, feel free to contact us.

Selling your business is one of the most important financial decisions you’ll ever make. While many owners hire a business broker to guide them through the process, it’s important to understand how much do brokers charge to sell a business, what services are included in that amount, and how brokers actually work.

Understanding these variables before signing an engagement agreement helps you compare advisors, negotiate better, and decide whether the value provided by a broker justifies their cost.

For a broader look at whether using a broker is right for you, check out our guide to selling a small business.

Who is a Business Broker?

A business broker is a professional intermediary who assists business owners in selling their businesses. They evaluate your business, provide guidance on selling price, market the business, and vet prospective buyers. They act as the bridge between sellers and prospective buyers while managing much of the work involved in bringing a transaction to a successful close.

A business broker’s responsibilities often include:

  • Performing an initial business valuation
  • Recommending an appropriate asking price
  • Preparing confidential marketing materials
  • Marketing the business to qualified buyers
  • Screening buyers and verifying their financial capability
  • Coordinating meetings and due diligence
  • Assisting with negotiations
  • Helping manage the closing process

Typically, business brokers help small- and lower-middle-market business owners who may not have the time, experience, or network needed to run a competitive sale process themselves.

The goal of a business broker is to get a deal done, often by packaging the business attractively and creating a competitive bidding process. However, neither does every business require a broker, nor are all brokers created equal. So, the value they provide should always be weighed against the fees they charge.

How is a Business Broker Different from an Investment Banker?

Business brokers and investment bankers both provide advisory and consulting services, helping business owners navigate the sale process, but they generally serve different segments of the market.

While largely semantics, most people would say that business brokers tend to focus on privately held small businesses and lower-middle-market companies, while investment bankers handle larger enterprise transactions (i.e., enterprise value in excess of $50 million).

While both of their services often overlap, investment bankers generally provide a broader range of services, including:

  • Extensive buyer outreach
  • Sophisticated financial modeling
  • Valuation analyses
  • Investor relationships
  • Complex deal structuring
  • Capital raising and strategic advisory services

How Much Do Brokers Charge to Sell a Business?

One of the most common questions business owners have to ask is, “How much do business brokers charge?” The answer is subject to several variables, including the anticipated sale price, industry, the scale and complexity of the business, and the scope of services included in the arrangement.

Business brokers typically enter into a formal contract, or an engagement letter, with the clients that outlines the compensation structure, services provided, exclusivity terms, length of engagement, success fee calculation, and reimbursable expenses.

For a very limited scope of work, for example, preparing an offering memorandum or a valuation, the engagement might be a flat fee. If the service provider is an accountant or an attorney, they might prefer to charge by the hour. Most brokers prefer a success fee arrangement.

Business Broker Fees Breakdown

Broker fees can vary significantly depending on the size, type, and complexity of the business sale. The fee structures commonly used by brokers include:

  1. Success Fee

Most brokers charge a success fee between 5% and 15% of the final sale price for small businesses. For larger transactions, brokers often use the Lehman Formula, or the Modern Lehman Scale, which tiers fees by price range.

The table below shows a standard (not double) Lehman success fee calculation.

Lehman Commission Structure: Example showing $12,500,000 sale price

5% 0 $1,000,000 $50,000
4% $1,000,001 $2,000,000 $40,000
3% $2,000,001 $3,000,000 $30,000
2% $3,000,001 $4,000,000 $20,000
1% $4,000,001 And above $85,000
Total Commission $225,000
  1. Retainer or Upfront Fee

Some brokers require an upfront retainer before beginning work on the engagement. This initial fee usually ranges from $5,000 to $15,000 or more. This covers preparation, marketing, and administrative costs. Some brokers credit the retainer toward the final success fee, while others treat it as a separate, non-refundable charge.

  1. Minimum Fee

Some brokers ask for a minimum fee to ensure they are fairly compensated even when selling smaller businesses. This fee commonly falls between $25,000 and $50,000, regardless of the sale price. Let’s say that in a sale, a percentage-based commission would result in only $15,000, but the engagement specifies a $35,000 minimum fee; the seller would pay the minimum amount to the small business broker.

What Do Business Broker Fees Include?

It is important for business owners to understand exactly what they are paying for in a business broker engagement.

Depending on the engagement, broker fees often include services such as:

Business valuation: Settling on a realistic market value using financial analysis, comparable transactions, industry trends, and growth potential.

Marketing strategy: Creating a confidential marketing plan designed to attract qualified buyers without disrupting employees, customers, or suppliers.

Listing and advertising: Preparing confidential information memorandums (CMIs), teaser documents, online listings, and running targeted outreach campaigns.

Buyer qualification: Screening prospective buyers to verify financial capability, strategy fit, and seriousness before any meetings commence.

Negotiation support: Assisting with offers, letters of intent (LOIs), purchase price negotiations, deal terms, working capital adjustments, and transaction structuring.

Due diligence coordination: Helping organize key financial documentation, responding to buyer requests, and keeping the transaction moving toward closing.

Closing management: Coordinating with attorneys, accountants, lenders, escrow providers, and other advisors.

How Much Do Business Brokers Charge: Contributing Factors

Not every business pays the same brokerage fees. In the question of how much do brokers charge to sell a business, the answer depends on many factors. Understanding these factors well can help you evaluate proposals and negotiate a fair engagement more easily.

Size of the Business

This is perhaps the biggest factor affecting brokerage fees and commissions. Generally speaking, small and lower-middle-market businesses command higher commission percentages. This is because they require a similar amount of work as larger transactions, while generating lower overall fees.

As the value of the deal goes up, percentage-based commissions come down through tiered fee structures.

Business Type Annual Revenue Typical Fee Structure
Small/Main Street Business Up to $2,000,000 Flat 10% commission (minimum applies)
Upper Main Street Business $2 million to $10 million 8% to 10% commission
Lower-Middle-Market $10 million to $100 million 10% → 6%
Mid-Market Business $100 million to $500 million 10% → 2%; or flat 4%
Upper-Mid-Market $500 million to $1 billion Negotiated (often 2% to 4%)
Enterprise/Large Business $1 billion and above Customer negotiated fees (often 1% to 2%)

Every transaction is unique, but larger deals benefit from lower commission percentages because of their higher overall transaction values.

Industry Type

Businesses operating in attractive sectors with strong buyer demand, such as manufacturing, healthcare, industrial services, software, or business services, may be easier to market than businesses operating in declining or highly regulated industries. The need for additional marketing efforts, buyer education, and due diligence can all influence the overall fee structure of the broker.

The Broker’s Experience

An experienced advisor with a strong track record, industry expertise, and an established buyer network may charge higher fees than a less experienced broker. The experienced brokers justify their fees by attracting more qualified buyers, creating competitive bidding environments, and negotiating stronger purchase terms.

Negotiability of the Fees

Most business broker commissions are negotiable to some degree. Owners of businesses with strong financial performance, recurring revenue, or significant buyer interest may have greater leverage when negotiating fee structures.

While the exact negotiability varies from transaction to transaction, sellers may be able to negotiate lower success fee percentages, reduced upfront retainers, lower minimum fees, tiered commission structures, and other performance-based incentives.

What is the Business Broker Commission?

The business broker commission rate is a percentage of the transaction value paid to the broker after the successful sale of a business. The rate often depends on both the anticipated transaction proceeds and a successful sale process. If the total proceeds in a successful business sale are less than $1,000,000, the commission could be 10% or more of the total sale price. Unlike retainers or minimum fees, the commission is typically contingent upon closing, meaning the broker will be compensated only if the transaction is completed.

Alternative to Using a Business Broker

Not all businesses need a broker to find the right buyer. If you have a strong network, a desirable business model, or have interest from strategic acquirers, you can sell your business without hiring a broker.

If you want to sell your business on your own, here are a few tips to help you with the process:

  • Leverage your personal and industry connections
  • Quietly test interest with suppliers, customers, or even competitors
  • List the business on curated M&A platforms
  • Reach out directly to private investment firms or buyer groups aligned with your industry
  • Work directly with legal and financial advisors to structure and negotiate the transaction

While selling your business independently can reduce transaction costs, it also requires significant time, planning, and negotiation experience. Without a structured sale process, you may end up receiving fewer offers, having less negotiation leverage, or even overlooking important legal and financial details.

Should You Hire a Broker If a Buyer Reaches Out to You?

Getting an unsolicited offer is great, but it doesn’t automatically mean you should or shouldn’t hire a broker. Hiring a sell-side advisor in response to such an offer could facilitate a smooth exit, or it could just muddy the waters.

If you’ve already found a serious buyer, paying a brokerage commission simply to facilitate the transaction may not provide enough value. On the other hand, if you’ve never dealt in these matters before, proper guidance can help you avoid costly mistakes during negotiations, due diligence, and closing.

Before deciding whether to engage a broker, ask yourself these questions:

  • Do you understand the current market value of your business?
  • Are you comfortable negotiating the deal yourself?
  • Can you manage due diligence requests without disrupting daily operations?
  • Do you have experienced legal and tax advisors to help you?

For more insights on how to sell a business yourself, check out our detailed guide on the topic.

Business Brokers vs M&A Advisors

Although the terms are often used interchangeably, business brokers and M&A advisors typically serve different types of businesses and transactions.

Business Broker M&A Advisor
Serves small businesses and lower middle-market companies Advises larger lower middle-market and middle-market businesses
Focuses on connecting buyers and sellers Provides comprehensive transaction strategy and execution
Generally uses standardized commission structures Frequently negotiates customized fee arrangements
Markets businesses to individual buyers, entrepreneurs, and smaller investment groups Targets higher-value buyers, private equity firms, and even the government.
Best suited for less complex transactions Better suited for larger and more sophisticated transactions

Understanding these differences helps ensure you’re working with the right advisor according to the needs of your business, rather than making a choice based on cost alone.

The Third Option: A Private Investor

Many business owners assume they only have two choices: hire a broker or sell directly to the buyer. There is also a third option that often flies under the radar: a private investment firm.

Private investors can provide the financial resources and transactional expertise of institutional buyers, while taking a more collaborative, long-term approach to acquisitions.

For owners who value their company’s legacy, employees, and continued survival and growth, joining hands with a private equity firm can offer advantages beyond simply closing the highest purchase bid.

Private equity buyers like 1719 Partners offer an attractive alternative to both traditional brokers and strategic buyers. We partner with owners of specialized manufacturing, value-added distribution, and industrial services businesses.

What makes us different?

  • We have the capital and experience of private equity, without the sharp elbows
  • We prioritize legacy, employees, and long-term success, not quick flips
  • We can work directly with owners, streamlining the deal process and eliminating the need for a broker.

Let’s Talk

Interested in seeing if 1719 Partners is the right fit for you and your business? We’d be happy to discuss your business, your goals, and how we fit into the next chapter of your growth journey.

Send us a message here.

 

Frequently Asked Questions (FAQs)

Who pays the business broker fees?

In most transactions, the seller pays the broker fees. The fee is usually deducted from the sales proceeds at closing, although the exact payment terms are enforced as per the broker agreement.

What is the average fee for a business broker?

The average brokerage ranges from 5% to 15% for smaller businesses. Large transactions often require tiered commission structures, such as the Lehman Formula, resulting in lower percentage-based fees.

How can I tell whether a broker’s fee is reasonable for my business?

Compare the fee with the broker’s experience, services, transaction history, and buyer network. A reasonable broker fee should reflect the value they can deliver through the sales process.

What do small business brokers charge?

Small business broker fees typically range from 8% to 15% of the final sale price. Some brokers may also charge an upfront retainer or minimum fee depending on the engagement.

Is a success fee better than a fixed-fee arrangement when selling a business?

A success fee aligns the broker’s compensation with successfully closing the transaction, making it the preferred option for most sellers. Fixed fees are better suited for standalone services like valuations or consulting.

What should I look for in a broker agreement before committing to a fee structure?

Review the commission structure, retainer, minimum fees, exclusivity period, contract length, termination terms, and included services before signing on the dotted line. Understanding the agreement properly upfront helps avoid unexpected costs later.

Can a broker still earn a commission if I find the buyer myself?

It depends. If you don’t involve a broker in the process from the beginning, there’s no question of a commission. However, if you’ve signed with a broker and then make the sale yourself, many agreements include protection clauses that allow the broker to earn a commission if the sale closes during the engagement period, even if you introduced the buyer.

Are broker fees calculated on the total transaction value or only the cash received at closing?

It depends on the agreement. Some broker fees are based on the total transaction value, while others are calculated only on the cash received at closing.

What happens if my business doesn’t sell after paying a retainer or marketing fee?

Most retainers are non-refundable because they cover the work that has already been completed (valuation, listing, negotiations). Before hiring a broker, ask whether the retainer is credited towards the final commission if the sale closes.

How do I find business brokers near me?

A quick Google search can help you discover business brokers near you. Why may a business broker near me be preferred over a non-local one? Local business brokers have expertise that may help find the perfect local buyer and a higher closing price. And for a buyer that’s not local, a local business broker is able to explain to a non-local buyer what makes the area so marketable, ultimately making your business more appealing.

Debt covenants (also referred to as loan covenants) are important components of the legal loan agreement between a borrower and a lender. They exist to protect the lender from risks associated with loaning funds, and to define the terms of the loan agreement so that there is complete clarity between the borrower and the lender. Debt covenants are both affirmative and negative (more on this later) and failure to comply with the covenants can lead to an event of default. Common covenants can include both operational and financial components (more on this later, too.) 

Debt covenants are also sometimes called financial covenants.

What is a Debt Covenant?

Broadly speaking, a covenant is a promise made between two parties. In the case of debt covenants, this promise is a legally binding agreement contained in the loan agreement executed by both the borrower and the lender. This occurs when an entity, usually a company, takes out a loan from a financial institution. The purpose of the loan agreement is to protect the lender and to provide guidance to the borrower on expected behavior and company performance.

Affirmative Debt Covenants

Affirmative or Positive covenants are those things the borrower agrees to do. Common affirmative covenants include periodically and timely providing financial statements, maintaining equipment or facility standards, keeping good accounting practices, paying taxes, complying with laws and regulations, etc. 

In the debt covenant agreement, affirmative covenants make up their own section. There are often many individual affirmative covenants within a single agreement, and the borrower must abide by all of them. Below are some examples of affirmative debt covenants, from a real agreement.

Affirmative Debt Covenant Examples

  1. Insurance: the borrower must agree to insure all property of an “insurable nature,” including equipment, real estate, and fixtures and inventories. The insurers must be “financially sound and reputable.”
  2. Payment of taxes: the borrower must pay all taxes.
  3. Location of collateral, borrower name and state of organization: the borrower must keep all collateral aside from inventory in transit and motor vehicles at the set forth locations. The borrower should not remove any collateral from said locations except for inventory sold in the normal course of business. The borrower will not change its legal name and trade names without giving the bank 30 days prior written notice. The borrower agrees not to change its state of incorporation or organization.

Negative Debt Covenants

As you may expect, negative debt covenants regulate things the borrower must not do to remain in the loan— or need prior lender approval to do. This can include borrowing more debt, paying dividends, or selling crucial assets. For example, if the borrower were to sell key assets, this could affect company operations— and therefore compromise their ability to repay the lender. 

Just like for affirmative debt covenants, there is often a section in the formal agreement for negative covenants. Also like for the affirmative side, there are often many negative covenants within a single agreement. Below are a few examples of negative covenants— from a real agreement.

Negative Debt Covenant Examples

  1. Debt: the borrower will not create debt other than that which is already permitted.
  2. Sale-leasebacks; subsidiaries; new business: the borrower cannot enter into any sale or leaseback transaction with respect to any of its properties or create any subsidiary, or manufacture any goods, render any services or otherwise enter into any business which is not substantially similar to that existing on the Closing Date.
  3. Conflicting agreements: the borrower cannot enter into any agreement that has a term or condition conflicting with this agreement.
  4. Changes in accounting principles; fiscal year: the borrower must not make any changes to its current accounting principles or methods, except the ones required by GAAP. It must also acquire the bank’s consent to change its fiscal year.

Financial Covenants

Within a formal agreement, there is often a third section: that for financial covenants. These can be thought of as affirmative or negative covenants; in other words, if the borrower must maintain a set debt-to-EBITDA ratio, this is both a positive and negative requirement. The borrower must not go above a certain ratio, which is negative, and must maintain a specified ratio, which is positive. Regardless, these covenants are financial in nature. 

Since poor financial performance could impair the lender’s loan, the lender and borrower agree to a set of defined financial covenants that the lender uses to verify that the company financial performance is satisfactory. Financial covenants are ratios and calculations that are used to show performance and ability to meet interest and principal payment obligations. Examples of common financial covenants include fixed charge coverage ratio, debt to EBITDA multiple, and interest coverage ratio. We elaborate on these examples below.

Net Debt-to-EBITDA Ratio

This ratio compares a company’s net debt to its cash flow. In this instance, cash flow is measured by EBITDA (earnings before interest, taxes, depreciation, and amortization). You can read more about EBITDA here. Using EBITDA to determine cash flow is a good gauge of a company’s financial health. Comparing cash flow to net debt helps determine the likelihood that a company will be able to repay the debt. It is important to remember that this ratio handles net debt, not just debt; net debt is total debt after subtracting cash and cash equivalents. 

So what ratio is a good ratio? This depends on a number of factors, but a general rule of thumb is that a net debt/EBITDA ratio of three or less is considered good, and the lower, the better. On the other hand, ratios higher than this could be a sign of financial stress and lower the company’s likelihood of paying the loan.

Interest Coverage Ratio

The interest coverage ratio is a common financial covenant and can be defined in many ways.  One typical definition might be EBIT (earnings before interest and taxes) divided by total interest payments. This ratio offers insight into a company’s ability to pay interest on its debts. This metric also helps determine how risky it is to lend to a company. The interest in this case is interest due to any loan, or line of credit, or other borrowing.

Fixed-Charge Coverage Ratio (FCCR)

This metric assesses a company’s capability to meet all of its financial obligations. These obligations include interest, principal, taxes, and sometimes capital expenditures. Below is the equation for calculating FCCR.

FCCR= (EBITDA + FCBT)/ (FCBT + i)

In this equation, FCBT stands for fixed charges before tax, while EBITDA is a company’s earnings before interest, taxes, depreciation and amortization. The i represents interest. A high ratio signifies an increased likelihood of being able to make payments, while a low ratio shows the opposite. 

Below is an example of the FCCR part of a debt covenant from a real agreement.

Text describing how the fixed charge coverage ratio (FCCR) should be calculated, an important part of debt covenants

Default: Breach of Contract

If the borrower does not abide by a covenant, the borrower is in technical default. Some defaults are curable— and others are not. For example, if the borrower is supposed to send the lender monthly financial statements 30 days after month end and forgets to do so, this is a technical default, that is cured once the borrower sends the financials to the lender. In general, there are little d defaults and big D defaults. The example above would be a little d default. A big D default, for example, would be failure to pay interest or principal payments when due. Big D defaults generally trigger the lender to take action. The lender could require an immediate, full loan repayment, end the agreement, or increase collateral or interest rates. The lender may also charge a default interest premium.

In Summary

Debt covenants play an important role in leveraged finance. Banks feel comfortable lending to companies because they have certain rights and protections provided in the credit agreement— including covenants. Borrowers are willing to give up certain rights and abide by the restrictions in return for access to the lender’s capital.

If you have any questions about debt covenants, send us a message— we would be happy to help.

We have mentioned that long-term investments generate superior returns, but just how much higher are these returns? This is what we wanted to find out, so we created a simple model which shows that long-term investment returns are significantly higher when compared to a standard private equity hold. 

Read on to understand our methodology.

The Assumptions

First we had to set timelines for both the long-term hold and the standard hold periods. We set the true long-term hold timeline at 25 years and the standard hold at 5 years. Investors would pay a federal capital gains tax of 20% at the exit. We also set the state capital gains tax at 6%, although current state capital gains tax rates vary from 0 to 14.4%. 

For the traditional exit strategy, we set a timeline of 5 years per investment. While hold periods can vary, this is a pretty typical private equity investment horizon. For the shorter hold period, the investor has the same capital gains tax rates as for the longer period. To make the hold periods most comparable, we made the original investment and annual rate of return the same for each: $1 million and 12%. 

While the long hold had one investment for the 25 year period, the shorter strategy made five different investments in the same time period. This way, both strategies remained fully invested for the same amount of time.

The table below summarizes the assumptions.

Summary of assumptions for both long-term hold and short-term hold strategies.

The Results

The only difference between the two scenarios were the hold times. But, due to this difference, the traditional exit strategy paid capital gains taxes five separate times vs. only paying one time for the longer hold period. Each time taxes were paid, the net after-tax proceeds were reinvested. Losing the benefit of compounding returns from the amount paid in taxes, over time, significantly reduced the total gain for the shorter term strategy. The traditional strategy’s net after tax gain was $9.5 million vs. $12.9 million for the long-term strategy.  Despite paying $1.1 million more in total taxes, the long-term strategy generated about $3.5 million additional long-term after-tax proceeds. This is truly a dramatic outcome which highlights and reiterates the financial benefit of long-term holds.

Caveats and Other Considerations

Obviously we don’t live in a perfect world and annual rates of return, tax rates, etc. will all vary over time. Changing the rate of return has a significant impact on the outcomes.  Higher rates of return amplify the results and lower rates of return reduce the difference between the two models. For illustrative purposes, Increasing the annual rate of return to 15% from 12% generates an additional $5 million of after-tax proceeds for the long-term hold strategy!

This scenario simply looks at the numbers. It assumes the longer investment time period changes nothing but the hold duration. However, in practice, there are other ideas to consider: For example you may want to sell earlier if your investment is not generating the desired rates of return and you think you can redeploy the investment into a higher return asset. Or perhaps capital gains taxes are eliminated or greatly reduced in the future which makes selling and reinvesting less expensive. 

See the tables below for a closer look.

Table detailing results of the short-term investment hold period vs the long-term, for 12% annual rate of return

Table displays results of how a short-term investment hold period compares to a long one, for a 15% annual return rate.

If you have any questions about this model or are curious about other benefits of a long-term hold, please contact us.

At the first glance, private equity and venture capital appear quite similar. Indeed, they have comparable structures: in both, firms invest in private companies with plans of selling down the road and making a profit. If you own a company and are considering how outside investors could help you, understanding private equity vs venture capital is relevant.

Private Equity vs Venture Capital: the Similarities

Both venture capital and private equity firms operate in the private market. That means they either invest in privately held companies or, in certain rare cases, invest in a public company and take it private. 

In addition, both types of firms operate with a Limited Partner (LP) framework. In order to raise capital to invest in companies, the firms work with high net worth individuals, institutional investors, or foundations. These investors, called Limited Partners, agree to provide a certain amount of capital, or “committed capital”, for the investment. 

Both venture capital and private equity firms charge their LPs a management fee: typically 1.5-2% of the applicable assets. They also charge carried interest: around 20% of the investments’ profits once the minimum return is met.

And, as stated earlier, the firms have the similar end goal of selling the company at a higher price in the future, thus capitalizing on the investment.

Venture Capital Firms

Venture capital firms differ from private equity firms in a few key ways.

Company Types

One primary way is the type of companies venture capital firms typically invest in. These firms focus on early-stage companies they deem have a high potential for growth. However, there is a catch: just as these companies with an uncertain future could result in a big success, they might fail. So, while the payoff could be higher than private equity investments, the risk is also higher. Common industries for venture capital firms to invest in are technology, information technology, and biotechnology.

Investment Size

Venture capital firms typically make smaller investments than private equity firms: the initial investment is usually between $1 and $10 million. This is because venture capital firms often concentrate on younger companies that are in the earlier stages of business. However, as some successful venture backed companies grow, the additional funding rounds can become very meaningful and raise hundreds of millions of dollars.

Investment Structure

Venture capital firms frequently acquire a minority stake in the company. In other words, they make up less than 50% of ownership. This stake is usually funded with cash, in return for purchased equity, and venture backed firms rarely use debt because these early stage companies need cash to grow, and are often unable to amortize funded debt.

Private Equity Firms

As you may expect, private equity firms are different from venture capital firms in a few notable ways.

Company Types

Unlike venture capital, private equity firms invest in mature companies. Depending on the firm, these companies can vary widely in size— from $5 million to billions of dollars. While these established companies are a lower risk investment than the younger companies of venture capital, they can still need guidance to grow. For example, the company may be operating inefficiently or may need equipment updates. 

In contrast to venture capital, private equity firms focus on a wider range of industries and make more conservative investments. Thus, the potential for very large investment returns is lower than for venture capital— but so is the chance of business failure.

Investment Structure

Unlike venture capital, private equity firms typically use a combination of debt and equity. Mezzanine debt, senior debt, and seller notes are frequently used as leverage. This is because, unlike with startup companies, these developed companies are able to pay back debt from ongoing business operations. 

Private equity firms also usually acquire a majority stake in the company, or over 50%.

Beyond Private Equity vs Venture Capital

There are some investment firms that do not fit a definition. One such firm is 1719 Partners. 1719 Partners has some common ground with private equity: we aim to grow small businesses, we have the transaction experience necessary to close deals, and we have established financing connections. 

But we are unlike standard private equity firms in that we do not invest in companies just to profit from the later sale. Our focus is on our companies’ long term success, and we realize this looks different for each different business. Our mission is to always do what is best for the company, and this means investing thoughtfully and patiently. For this reason, we have no predetermined sell date. In other words, we buy to hold. If you have questions on the pros and cons of private equity, or are curious about 1719 Partners’ mission, please contact us.

Understanding enterprise value vs. equity value helps in interpreting business valuations. While both metrics give insight into the value of a business, they differ in a key way: enterprise value denotes the entire value of a business without considering its capital structure, and equity value describes the value that belongs to shareholders.

This post will dive into enterprise and equity values, and how each is applied.

Enterprise Value vs Equity Value: A Simple Analogy

Looking at real estate financing provides a useful analogy for comparing enterprise value vs equity value. The total value of the house, or its enterprise value, does not depend on the property’s mortgage size. Let us use this example below:

House A:
Total price of house: $750,000
Mortgage size: $300,000

House B:
Total price of house: $750,000
Mortgage size: $200,000

In this example, both houses have the same enterprise value. If both owners were to sell, the homes would in theory sell for the same price. But the previous owners of house A would receive $450,000 in equity value, whereas the owners of house B would receive $550,000 in equity value. This example illuminates how equity value depends on capital structure, whereas enterprise value does not.

Enterprise Value

To understand the difference between enterprise value (EV) and equity value, let us first describe EV. Simply put, enterprise value is what a third party would pay for the business in question. The metric does not reflect the company’s capital structure— in other words, its combination of debt and equity financing. Different companies often have different capital structures; while one company may be funded with more equity— or even have no debt at all— another may have relatively more debt.

Using EV can be useful for comparing companies of differing capital structures. Because it does not take capital structure into account, it provides an equal playing field of sorts to compare companies’ market values.

Types of Debt

There are multiple kinds of debt that can make up the debt portion of a company’s capital structure. Among these are senior debt, seller notes, and mezzanine debt. While these forms of debt differ, they are all considered debt and not equity.

Enterprise Value Formula

The formula to calculate enterprise value (EV) is below.

EV= Equity Value – Cash + Debt

Debt and equity value are added together because debt and equity make up a company’s overall capital structure. Cash is subtracted because the company’s cash and cash equivalents will be inherited by the buyers in an acquisition, reducing the total cost of the acquisition.

Equity Value

Equity value is the value of the business that belongs to shareholders after subtracting debt and other liabilities. Equity value is useful for determining how much shareholders of a selling company will receive from the acquisition. Debt is subtracted from the formula because debts must be paid off before the sellers can pocket the proceeds. Cash is added because this liquid asset belongs to the shareholders.

Equity Value Formula

The formula for equity value is below:

Equity Value= Enterprise Value (EV) – Debt + Cash

Enterprise Multiple

You may have also heard of the enterprise multiple, or the EV/EBITDA ratio. Another word for the enterprise multiple is the EBITDA multiple. You can read more about EBITDA multiples and company valuations here. Essentially, the enterprise multiple is equivalent to a company’s enterprise value (EV) divided by its EBITDA. In an equation, this looks like:

Enterprise Multiple= (Enterprise Value)/EBITDA

In Summary

Enterprise value and equity value are both useful in determining a company’s worth. However, enterprise value is more helpful than looking at only equity value for analyzing the bigger picture of a company’s value, as it takes debt into account.

Understanding your company’s enterprise value is a smart first step if you are considering selling. If you would like to discuss what your company’s enterprise value might be, please contact us. We would love to learn more about your company and discuss how we may be able to work together.